We support senior residence operators and their partners in their strategic and operational development.
The senior residence and service residence market is growing rapidly, driven by demographic aging and evolving expectations among older adults.
These facilities sit midway between private homes and hotels — offering adapted housing, shared services, comfort, and safety.
Today’s residents seek modern, elegant, and welcoming environments, far removed from the standardized designs of the past.
Operators are therefore investing in high-quality, distinctive interiors that combine comfort, design, safety, and sustainability.
For manufacturers of furniture, lighting, bathrooms, or materials, this contract segment offers strong growth potential — provided they master its specific standards and expectations.
Softenza Consulting helps operators and their partners to:
Build a credible and differentiated strategy for the senior living market in France and Europe
Adapt their offer to the specific expectations of older adults
Develop high-quality, durable, and aesthetic solutions that enhance comfort and well-being
Identify new growth opportunities in this rapidly expanding sector
Découvrez les clés pour répondre aux attentes des résidences seniors et services : ergonomie, sécurité, design chaleureux et durabilité.
Un guide pratique pour les industriels qui veulent s’imposer sur ce marché en expansion.
Every senior living project combines contract requirements (safety, compliance, durability) with the need for a warm, “home-like” atmosphere.
We help you turn these challenges into powerful differentiation levers.
Build a clear market positioning and promote your product lines to operators, interior architects, and specialized specifiers.
Evaluate your collections and identify the adjustments needed: ergonomic comfort, safe materials, residential design, and personalization.
Train your sales teams to understand the senior living market and meet operator expectations — safety, design, comfort, and CSR.
Reach private, public, and nonprofit operators, and target new or refurbished residences. Explore European opportunities while considering local market characteristics.
Oversee your contract projects from concept to installation, ensuring compliance with regulations, resident needs, and operator objectives.
Succeeding in the senior living sector requires a deep understanding of gerontological needs and contract market standards.
We integrate senior-specific considerations: ergonomics, safety, acoustic and visual comfort, hygiene, and durability.
We value a warm and residential design, far from the institutional image, to create welcoming environments.
Special dimensions, adapted colors, custom furniture: we help you meet the unique expectations of each residence.
From market research to responding to calls for tender, including product development and prospecting, we guide you step by step to maximize your chances of success.
With Softenza Consulting, you become a trusted partner recognized for the quality, safety, and aesthetics of your developments. Together, let’s make senior housing a meaningful and growing sector.
Discover how Softenza Consulting helped clients achieve their goals and drive measurable impact in senior living projects.
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