We support the key players shaping the spaces of tomorrow.
At Softenza Consulting, we work alongside manufacturers, industrials, and suppliers who design, produce, and distribute solutions for interior design, construction, and building comfort.
Our role: to help them structure their commercial development, accelerate growth, and strengthen their market presence.
We support professional and residential furniture brands in structuring their sales and marketing strategies.
Our services help you to:
Identify key specifiers (architects, project managers, decorators, etc.)
Optimize your distribution networks and tender responses
Highlight the design, quality, and technical expertise of your products
The lighting industry is undergoing a major transformation — LED technologies, energy efficiency, and bespoke design.
Softenza Consulting helps lighting manufacturers to:
Position their product lines in high-potential markets
Strengthen specification and influence among architects and design offices
Build a distinctive, high-value offering
Trends may change, but one standard remains: offering aesthetic, sustainable, and accessible products.
We support decoration brands in:
Developing effective brand and distribution strategies
Increasing their visibility among specifiers and distributors
Creating targeted, impactful communication campaigns
A sector where design, comfort, and technical performance meet.
We help sanitary manufacturers to:
Boost commercial efficiency across B2B and B2C markets
Structure prescription strategies for installers and developers
Optimize sales channels and the presentation of their product ranges
Insulation, flooring, joinery, paint, home automation…
The finishing trades are an essential link in the building value chain.
Softenza Consulting supports manufacturers in:
Defining growth strategies suited to complex decision-making channels
Building strategic partnerships with specifiers and distributors
Strengthening their presence in professional and institutional markets
Every client is unique, and every market has its own dynamics.
Our strength lies in our deep understanding of the construction and design industries — and our ability to turn your goals into measurable results.
Our consultants are here to analyze your situation and build a customized action plan tailored to your ambitions.
