We support hospitality professionals in their strategic and operational development.
The hospitality industry — hotels, restaurants, cafés, and bars — represents the largest contract furniture market in France.
Driven by dynamic tourism, constant renovations, and the rise of new concepts (boutique hotels, serviced apartments, upscale dining venues), it offers major growth opportunities for furniture, lighting, sanitary, and materials manufacturers.
Establishments must now stand out through the experience they offer — interior design, comfort, social atmosphere, and a strong visual identity.
Expectations are evolving rapidly: digitalized check-ins, integrated coworking zones, and outdoor furniture designed for terraces and rooftops.
At the same time, safety, accessibility, and sustainability standards are becoming essential requirements.
Softenza Consulting helps hospitality and restaurant professionals to:
Define a strong and differentiated contract strategy
Adapt their offer to intensive-use and regulatory compliance requirements
Leverage design and guest experience as competitive advantages
Identify and capture new opportunities in the hotel market across France and Europe
Découvrez les clés pour réussir votre stratégie contract dans l’hospitality, anticiper les tendances design et répondre aux exigences des prescripteurs hôteliers et restaurateurs.
Un document concret, pensé pour les fabricants et décideurs souhaitant s’imposer sur ce marché exigeant.
Every hospitality or restaurant project has its own challenges — enhancing brand image, improving guest comfort, meeting strict standards, or integrating sustainable solutions.
We provide strategic and operational expertise tailored to the CHR sector (Café–Hotel–Restaurant) to help you accelerate growth and secure your projects.
Position your offer within the hotel contract market and boost visibility among hotel groups, restaurant chains, and specifiers (architects, design offices).
Assess your product range based on industry expectations (durability, compliance, distinctive design) and identify improvements to win over buyers.
Strengthen your sales and marketing teams to better target the hospitality market and respond effectively to contract tenders.
Access new high-potential segments: 4–5-star hotel renovations, restaurant franchises, lifestyle concepts, European resorts, and cruise hospitality.
Oversee your contract projects from start to finish — from prototypes to logistics and installation — while ensuring timelines, standards, and brand identity are respected.
In hospitality, success lies in finding the right balance between contract quality, experiential design, compliance, and reliable service.
We have in-depth knowledge of the hospitality market’s standards and constraints: intensive use, ERP compliance, design expectations, and sustainable integration.
Nous vous aidons à développer une offre adaptée : collections contract dédiées, personnalisation design, solutions modulaires et innovantes.
Nous allons au-delà du conseil stratégique en vous mettant en relation avec les prescripteurs clés, en vous accompagnant sur les salons professionnels (EquipHotel, Maison&Objet Pro) et en sécurisant vos projets contract en France et en Europe.
Avec Softenza Consulting, vous maximisez vos chances de décrocher des projets emblématiques et de faire de vos créations une référence dans les plus beaux hôtels et restaurants.
Discover how Softenza Consulting helped its clients overcome challenges and achieve tangible results in hospitality projects.
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